Personalization Guidelines


While we are happy to provide a service that allows customers to personalize items for themselves and others, some content is not consistent with the manufacturer's brand standards.

We reserve the right to decline certain personalized text or images at our sole discretion.  Specifically, the following personalized content is not allowed:

  • No text or images that infringe on any intellectual property rights, including but not limited to copyrights, trademarks, and rights of privacy or publicity. You must have the rights to use any intellectual property. We are not licensed to imprint sports teams logos, cartoons, etc.
  • No sexually explicit content, including obscenity, pornography, or nudity.
  • No content that depicts or encourages violence.
  • No content that is libelous or defamatory.
  • No text or images that can be reasonably viewed as harassing, threatening, or otherwise harmful.
  • No hate speech.
  • No text or images that encourage or glorify the use or abuse of illegal drugs.
  • No content that can be reasonably viewed as discriminatory based on race, ethnicity, national origin, religion, sexual orientation, gender, gender identity, or disability.
  • No content that violates or encourages anyone else to violate the law. 
  • No political content, including names of politicians, political statements or controversial topics.
  • No content that may violate the integrity and reputation of the product brand.



  • No imprinting on the side with the S'well logo.
  • Design Your Own using our online design tool not permitted.


  • No oil & gas, cannabis, smoking/vaping, or adult entertainment graphics are permitted.